The Three Counties Show

Wow, what a big show the Three Counties Show is! We had a great time there with a really nice pitch opposite the fire and rescue guys and between a jewellery stand and a crocs stand both manned / owned by great guys who were fun to be around. We spent some money and we made some money - always a good balance! The weather was fine and we only had one or two spots of rain on the Sunday although it was very windy on Friday and Saturday and our rather flimsy marquee held up very well......

We experimented with a couple of things including putting a poster up about the fact that the Trails are wheelchair and pushchair friendly and that worked well with getting people to stop and chat. Instead of putting all the Trails in the spinner in alphabetical order we tried putting them in their Trail types - ie all the Murder Mysteries together, all the Spy Trails together and all the Treasure Maps together and again I was happy with the result - people spent more time browsing the spinner and exclaiming when they saw certain towns, whereas when they were labelled up as Glos Trails or Worcs Trails for example, they only looked at those ones.

Highlights of the weekends was the phone call we received from the Evesham Journal who are doing a piece on our Mystery of the Missing Plum Tart and wanted a photo of us holding a plum pie! The other highlight was the one hours consultancy with a marketing expert (Hannah) from Business Link who brainstormed with us both at the stand on how we could drive Awareness of Treasure Trails because until we have driven Awareness we won't get the volume sales we are looking for. She had some great ideas and once we are over the next couple of very busy weeks, we can start working on a new marketing strategy!

Next stop Bromsgrove Carnival next week - come and see us there!