Winners

On hearing the news that they had won three free Trails, the third names out of the hat on the Treasure Hunt Day for all the Family gave us this quote

'Apart from the rain, we had a fantastic time searching around Hereford and having the chance to learn some more of Hereford's history from the places that we just usually walk past. It was great to be out enjoying the outdoors and to put our brains into action, the perfect recipe for outdoor fun! We can't wait to try our new Treasure Trails.'

Sums it all up beautifully!

Treasure Hunt Day for all the Family

Well its nearly here, after months of planning and collaborating and getting to know more people our Day for All The Family is tomorrow!

Take a look at the leaflet on this link http://www.treasuretrails.co.uk/herefordshire/20-August-2010.html

And listen to the radio on Friday morning BBC Hereford and Worcester - Tony Fisher's programme. Apparently, our pre-recorded and subsequently edited piece will go out between 9.00am and 10.00am. Caroline Forster from the Change4Life team and I met Julie, the researcher on a windy day earlier in the week (Monday) and told her all about our hopes for the day and why we were doing it.

We've got some great prizes - working on a first, second and third out of the hat process we have a family ticket for the Mappa Mundi exhibition in the cathedral together with 4 books from the Usborne "Make it" series. We have a cash prize equivalent to the number of treasure hunt booklets we sell tomorrow and we have 3 free Trails to give away. There will be goodie bags for all the kids that complete the Treasure Hunts and lots of balloons around too.

So, come and find us on the Cathedral Close between 10.00am and 2.00pm tomorrow - do either our easy, medium or hard Trail and the draw will take place at 3.45pm. The easy Trail is suitable for the smaller children who have to find the Normans. The medium and hard Trails are suitable for 7 years and upwards. The medium one is a murder mystery which takes around 1 and a bit hours and is centred around the city and the hard one takes about 2 hours and is a spy Trail which goes all the way out to Bartonsham Dairy and back along the river.

Hopefully those new to our Trails will get a taste for them and try one of the others in our catalogue of nearly 30!

Marketing the business

There is so much to be done in marketing the business and so many ideas to choose from its hard to know where to start!

I went on a course run by Business Link called How To Get Results from your Marketing, Easily! It was run by Rob Lowell of Sales and Marketing Ideas Ltd & it was great - there are as I said, lots of ideas! Translating them into actions is harder and actions that are cost effective or have the ability to be measured and so work out the return on investment is difficult to! Finding the time is proving tough to even do the simplest of things! Take this blog for instance. Its been weeks since I did an entry and I've also been asked to provide a guest blog for a local BnB which is fab news, but what do I say and when do I get around to doing it and how will I know that its been a good use of my time!

I haven't even followed up the leads of great people I met on the course.....so FOCUS is the key I think and therefore this afternoon I am going to:

1. Write a press release about our two new Trails due to be launched at the Three Counties.
2. Follow up on the leads I picked up at the Marketing Course.
3. Write that guest blog
4. Empty my email inbox!

But first..... LUNCH! Or perhaps a quick peek in Twitter.... I have now have 671 followers and the latest tweet I wrote said "Best Hereford things on a sunny day? 1. Walk around a pretty market town. 2. Enjoy a cider in the sunshine. 3. Do a Treasure Trail"