Marketing the business

There is so much to be done in marketing the business and so many ideas to choose from its hard to know where to start!

I went on a course run by Business Link called How To Get Results from your Marketing, Easily! It was run by Rob Lowell of Sales and Marketing Ideas Ltd & it was great - there are as I said, lots of ideas! Translating them into actions is harder and actions that are cost effective or have the ability to be measured and so work out the return on investment is difficult to! Finding the time is proving tough to even do the simplest of things! Take this blog for instance. Its been weeks since I did an entry and I've also been asked to provide a guest blog for a local BnB which is fab news, but what do I say and when do I get around to doing it and how will I know that its been a good use of my time!

I haven't even followed up the leads of great people I met on the course.....so FOCUS is the key I think and therefore this afternoon I am going to:

1. Write a press release about our two new Trails due to be launched at the Three Counties.
2. Follow up on the leads I picked up at the Marketing Course.
3. Write that guest blog
4. Empty my email inbox!

But first..... LUNCH! Or perhaps a quick peek in Twitter.... I have now have 671 followers and the latest tweet I wrote said "Best Hereford things on a sunny day? 1. Walk around a pretty market town. 2. Enjoy a cider in the sunshine. 3. Do a Treasure Trail"