This is what the Sunday Times said this week as part of their 50 best summer days out article
20. Treasure trails, Norfolk
The brief is this: a flask of extremely powerful sleeping gas has been unearthed during construction work in Bircham. Unless the deactivation code is found, the toxin will be released, plunging the whole of Norfolk into a deep sleep. (Will anyone notice?) Your mission is to use your bike to find the clues and save the county. It’s terrific fun, and just one of hundreds of similarly offbeat adventures — on foot, by bike, in the car and even by boat — offered around the country by Treasure Trails (01872 263692, treasuretrails.co.uk). You pick your county, pick an adventure, pay a fiver and download the mission brief. Then, when you’ve completed the trail, you email the code word back to the company for the chance of winning up to a grand.
Wednesday 30 June 2010
Wednesday 23 June 2010
New Trails
We've now written two new Trails which we are really pleased with. One is a 3 mile walking or cycling Trail which runs along the river at Symonds Yat. The Facts: In around AD 900 the Viking Army of Eric, The Blood Axe, landed near Chepstow, crossed the Forest of Dean and set up base at Symonds Yat. The Fiction? An ancient map was discovered recently which may shed light on where Viking treasure is buried. Can you solve the clues to find the location of the Viking booty?
The Trail did really well at the Three Counties Show at the weekend and we sold lots of booklets. Wonder how many sales we missed out on by not writing it earlier!
On the other hand, we also launched a new Trail called Old Hereford at the show and we sold NONE of them.... and I thought Old Hereford would be a catchy name which would attract people to it! It is however, a lovely Trail through the old bits of Hereford and the back story is that many years ago, when rumours abounded that the Vikings were coming, the Herefordian monks collected up their most precious manuscripts and chalices and hid them in a place that has never been identified. Can you be the ones to unearth it?
Both Trails are in the Treasure Map format and to celebrate their launch, we will send one of each through email to the first 3 people to contact us by email to amanda@treasuretrails.co.uk and then await your feedback to see which one you like best.... bearing in mind that David wrote one of them and Amanda wrote the other and regular readers of this blog will know how competitive we are!
Tuesday 22 June 2010
New Website, New Trails, New Licensees
There is so much that has been happening that its difficult to know where to start!
New Website
We have a brand new website which is fresh and exciting and hopefully more logical for the customers than the old one. The website has the same address as before www.treasuretrails.co.uk but is far better optimised and has more functionality. We are delighted with it. However, its an ongoing item on the to do list because we've learnt that its no good leaving it to lie fallow now, but we need to constantly add and refresh the pages to ensure it stays high up in Google's ratings and rankings!
New Website
We have a brand new website which is fresh and exciting and hopefully more logical for the customers than the old one. The website has the same address as before www.treasuretrails.co.uk but is far better optimised and has more functionality. We are delighted with it. However, its an ongoing item on the to do list because we've learnt that its no good leaving it to lie fallow now, but we need to constantly add and refresh the pages to ensure it stays high up in Google's ratings and rankings!
Thursday 3 June 2010
Marketing the business
There is so much to be done in marketing the business and so many ideas to choose from its hard to know where to start!
I went on a course run by Business Link called How To Get Results from your Marketing, Easily! It was run by Rob Lowell of Sales and Marketing Ideas Ltd & it was great - there are as I said, lots of ideas! Translating them into actions is harder and actions that are cost effective or have the ability to be measured and so work out the return on investment is difficult to! Finding the time is proving tough to even do the simplest of things! Take this blog for instance. Its been weeks since I did an entry and I've also been asked to provide a guest blog for a local BnB which is fab news, but what do I say and when do I get around to doing it and how will I know that its been a good use of my time!
I haven't even followed up the leads of great people I met on the course.....so FOCUS is the key I think and therefore this afternoon I am going to:
1. Write a press release about our two new Trails due to be launched at the Three Counties.
2. Follow up on the leads I picked up at the Marketing Course.
3. Write that guest blog
4. Empty my email inbox!
But first..... LUNCH! Or perhaps a quick peek in Twitter.... I have now have 671 followers and the latest tweet I wrote said "Best Hereford things on a sunny day? 1. Walk around a pretty market town. 2. Enjoy a cider in the sunshine. 3. Do a Treasure Trail"
I went on a course run by Business Link called How To Get Results from your Marketing, Easily! It was run by Rob Lowell of Sales and Marketing Ideas Ltd & it was great - there are as I said, lots of ideas! Translating them into actions is harder and actions that are cost effective or have the ability to be measured and so work out the return on investment is difficult to! Finding the time is proving tough to even do the simplest of things! Take this blog for instance. Its been weeks since I did an entry and I've also been asked to provide a guest blog for a local BnB which is fab news, but what do I say and when do I get around to doing it and how will I know that its been a good use of my time!
I haven't even followed up the leads of great people I met on the course.....so FOCUS is the key I think and therefore this afternoon I am going to:
1. Write a press release about our two new Trails due to be launched at the Three Counties.
2. Follow up on the leads I picked up at the Marketing Course.
3. Write that guest blog
4. Empty my email inbox!
But first..... LUNCH! Or perhaps a quick peek in Twitter.... I have now have 671 followers and the latest tweet I wrote said "Best Hereford things on a sunny day? 1. Walk around a pretty market town. 2. Enjoy a cider in the sunshine. 3. Do a Treasure Trail"
Subscribe to:
Posts (Atom)
