I love statistics don't you? I find they help drive a business as long as you aren't slavish to them. Anyway, I've been doing our end of months stats and here is a snapshot of where we are against current targets and over last year's numbers:
So far this year we have sold 16% more Trails directly to the public than overall last year and we have sold 9% more over the internet - using the www.treasuretrails.co.uk website.
We have achieved 70% of our annual target and the next three months are our busiest in terms of sales in the run up to Christmas, so there is no reason that I can see why we shouldn't achieve 100% + of our annual sales target.
We have had a steady increase in the number of hits to our website and compared to January of this year, August had 47% more hits than in January! September numbers look as though they might a record for us and that's before the Superhero Challenge drives people into the website - which should start next week when the leaflets and posters are distributed.
Its all looking OK!
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